Who we are?
Our Story
Borough of Basketball was born from a simple but powerful belief: Basketball has the unique ability to unite, empower, and transform communities. What started as a few passionate coaches and community leaders running grassroots sessions in North London has grown into a city wide movement that reaches young people, schools, clubs, and communities across London.
From the very first training sessions, it became clear that basketball was more than just a game. It was a tool for connection, education, and opportunity a way to build confidence, teach resilience, and provide young people with a safe, inspiring space to grow. That vision drove us to build something bigger than a club; we set out to create a community where every individual has a place to belong, thrive, and achieve their potential.
Over the years, Borough of Basketball has grown into a vibrant, city wide network, connecting players of all ages and abilities, schools, grassroots clubs, local councils, and national partners. We have created pathways for participation, leadership, and personal development, ensuring that young people can progress both on and off the court. Our programmes are designed to foster wellbeing, education, and social cohesion, using sport as a platform for positive change in communities that need it most.
At our core, Borough of Basketball is about inclusion and opportunity. We believe that no young person should be limited by their postcode, background, or ability. Every programme, partnership, and initiative is designed to break down barriers, create meaningful access, and provide life changing experiences that extend beyond basketball.
Collaboration has been central to our growth. By partnering with schools, community groups, councils, sports organisations, and corporate sponsors, we have been able to reach thousands of young people, providing them with coaching, mentorship, and opportunities for development. Each partnership strengthens the city wide ecosystem we are building, creating lasting impact that goes far beyond the game.
Our ambition is not just to teach basketball but to use sport as a force for empowerment, education, and social change. Through programmes that integrate leadership, wellbeing, and life skills, we aim to equip young people with the tools they need to succeed in every area of life. From the court to the classroom, and into their communities, our participants are encouraged to dream big, aim high, and give back.
Borough of Basketball is more than an organisation; it is a movement, a network, and a vision for the future of sport in London. Every young person who joins us becomes part of a community that values growth, resilience, teamwork, and leadership. Our story continues to evolve as we expand city wide, reach new communities, and partner with organisations that share our commitment to creating opportunity, inspiring change, and building stronger, more connected communities.
At the heart of everything we do is our belief that basketball and sport in general can change lives. Borough of Basketball exists to make that change accessible to all, ensuring that every individual, regardless of background, has the opportunity to belong, grow, and thrive.
Our Mission
Our mission is to use basketball as a vehicle for personal growth, social connection, and opportunity, helping every player unlock their potential both on and off the court. We believe that basketball is more than a sport it is a catalyst for leadership, confidence, and community development.
At Borough of Basketball, we are committed to ensuring that every individual, regardless of background, postcode, or ability, has access to programmes that inspire growth, nurture talent, and open doors to future opportunities. Through inclusive coaching, structured development pathways, mentorship, and community engagement, we aim to empower young people to reach their full potential and thrive in all areas of life.
Basketball is our foundation, but our impact goes far beyond the court. Our programmes foster teamwork, resilience, discipline, and leadership, equipping participants with the skills, mindset, and confidence needed to succeed academically, socially, and professionally. By strengthening individuals, we also strengthen communities, creating networks of support and opportunity across every borough of London.
Through our work, Borough of Basketball aspires to transform lives, uplift communities, and demonstrate that sport can be a force for positive social change. We exist to ensure that every player not only grows as an athlete but also as a leader, a collaborator, and an active contributor to the wider community.
Our Vision
We envision a London where every borough has access to high quality basketball, where the game is more than just a sport, it is a vehicle for personal development, community connection, and social transformation. Our goal is to create an environment where young people from all backgrounds, abilities, and circumstances can thrive, using sport as a platform to build confidence, resilience, leadership, and teamwork.
At Borough of Basketball, we believe that basketball has the power to break down barriers whether social, economic, or cultural and to unite communities around a shared passion. Every programme we deliver, every partnership we form, and every initiative we launch is designed to ensure that no young person is left behind, and that every participant has the chance to discover their potential and pursue their ambitions.
Our vision extends beyond the court. We aim to use basketball as a catalyst for education, wellbeing, and personal growth, connecting young people to mentorship, career pathways, and opportunities that prepare them for life beyond sport. By fostering discipline, teamwork, and passion, we empower participants to become leaders within their schools, communities, and ultimately, the wider city of London.
"In every borough, there’s a baller, and every baller deserves a chance."
This belief drives our city wide mission. We are committed to building a network of clubs, schools, councils, and community organisations that work together to ensure that every young person can access basketball and the transformative experiences it provides. Our vision is a London where sport is a universal connector, a tool for inclusion, and a pathway to opportunity, leaving a lasting, positive impact on individuals, families, and communities across the capital.
Through innovation, collaboration, and dedication, Borough of Basketball strives to make this vision a reality ensuring that basketball is not only a game but also a movement that empowers young people to shape their own futures and build stronger, more resilient communities.
Our Core Values
Inclusivity: We believe that basketball is a sport for everyone. Regardless of age, gender, background, or ability, every participant is welcomed, supported, and celebrated. Inclusivity is at the heart of everything we do: from grassroots programmes to city wide initiatives, we remove barriers to participation, create accessible environments, and ensure that every individual feels a sense of belonging. By embracing diversity, we build stronger, more connected communities where everyone has the opportunity to thrive.
Development: We are committed to the long-term growth and holistic development of every player, coach, and volunteer. On the court, this means high quality coaching, skill building, and structured pathways to progress through clubs, leagues, and competitive opportunities. Off the court, we focus on leadership, life skills, education, and wellbeing, equipping participants with the tools they need to succeed in every aspect of life. Our approach ensures that development is continuous, meaningful, and empowering.
Community: Basketball is more than a game; it is a force that builds connections, friendships, and social cohesion. We foster teamwork, mutual respect, and shared purpose, creating networks of support that extend far beyond the court. Our programmes are designed to bring people together, strengthen local communities, and create a sense of family where young people and adults alike feel valued, inspired, and connected.
Excellence: We uphold the highest standards in everything we do, from coaching and programme delivery to organisational governance and participant experience. Excellence is about discipline, professionalism, and pride in ourselves, our players, and our partners. We challenge participants to reach their full potential, celebrate achievements, and instil a mindset of continuous improvement that carries over into education, careers, and life beyond sport.
Opportunity: We are dedicated to opening doors for every participant. Through structured programmes, partnerships, leagues, competitions, mentorship, and educational pathways, we provide clear avenues for personal and professional growth. Every player, coach, or volunteer has the chance to access opportunities that help them achieve their ambitions, develop leadership skills, and make meaningful contributions to their communities. By creating these pathways, we transform potential into achievement and ensure that everyone has the chance to succeed.
Impact: Beyond individual growth, our core values drive measurable social change. We aim to inspire young people, strengthen families, and empower communities through sport, creating lasting benefits that ripple across London. By aligning inclusivity, development, community, excellence, and opportunity, Borough of Basketball ensures that basketball is not just a game, but a platform for transformation, empowerment, and positive social impact.
Our Impact
Since our founding, Borough of Basketball has grown from a grassroots initiative into a city wide movement driving positive change through sport. Through our programmes, partnerships, and community engagement, we have created opportunities, inspired young people, and strengthened communities across London.
Extensive Training and Programmes: We have delivered hundreds of training sessions, coaching clinics, and sports camps across London, reaching young people of all ages and abilities. Our programmes are designed to develop athletic skills, personal growth, teamwork, and leadership, ensuring every participant has the chance to thrive both on and off the court.
Community Partnerships: We have partnered with schools, local councils, and community organisations to bring basketball and inclusive sports programmes to underserved communities. By collaborating with key stakeholders, we ensure that resources, facilities, and opportunities reach those who need them most, breaking down barriers to participation.
Youth Recognition and Achievement: Through initiatives like the M&M Awards, delivered in partnership with the Mayor of Haringey and Morrisons, we celebrate the achievements of young people who demonstrate excellence, leadership, and commitment in sport and community engagement. These programmes foster confidence, inspire ambition, and highlight the value of positive role models.
Mentorship and Leadership Opportunities: Borough of Basketball provides mentoring, volunteering, and leadership pathways for young people passionate about sport and community development. These opportunities empower the next generation of leaders, equipping them with skills, confidence, and networks to make meaningful contributions within their communities and beyond.
City Wide Reach and Social Impact: Through our work, we have connected communities across London, promoted inclusion, and strengthened social cohesion. Our programmes help young people build resilience, develop life skills, and access pathways into education, leadership, and employment, ensuring that the positive effects of sport extend far beyond the basketball court.
Borough of Basketball’s impact is a reflection of our commitment to empowering individuals, strengthening communities, and using sport as a force for positive social change. Every session, partnership, and initiative contributes to a brighter, more inclusive, and opportunity rich London.